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How Much Would it Cost You to Run for President?

You could be POTUS, for a price.

This branded content story is presented in collaboration with Participant Media's Truth and Power, a new investigative documentary TV series on Pivot that tells the stories of ordinary people going to extraordinary lengths to expose breaches of public trust by private institutions and governments. Watch all-new episodes of Truth and Power every Friday at 10 p.m. ET / PT, only on Pivot.


Anybody can run for president. Even you—assuming you’re at least a thirty-five-year-old, naturally born U.S. citizen, who’s lived in the United States for fourteen consecutive years. But it's a different story if you want to actually win. Do you have presidential aspirations? The first thing you'll probably need to do is start making some rich friends.

Each election cycle, more and more money is being spent in support of our candidates. In 2012, President Obama and Mitt Romney each spent nearly 1 billion dollars in support of their campaigns. Watch this video to find out where all that money went.

Afterwards, if you're still up for it, go ahead and run. Just remember that we're only a month into primary season, and the other candidates' campaign funds are already well into the millions.

Pivot’s Know Your Rights” campaign, in association with the ACLU of Southern California, empowers you to learn more about your civil liberties in the digital age. To join those who are exposing corruption, fighting abuses of power, and demanding transparency, visit the Truth and Power website now.

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