Two years into her career, Taiwanese model Heidi Yeh was landing some big, high-paying gigs. Then she took a small job she had no idea would nearly ruin her life.
The ad was a funny, limited-run print ad for a South Korean plastic surgery company. The ad featured an attractive couple and their kids, and the three children had suspiciously different-looking eyelids from those of their parents. For the shoot, the children’s eyes were photo-edited and the copy read, “The only thing you’ll have to worry about is how to explain it to the kids.”
It’s common in Asian countries for affluent people and models to have double eyelid surgery, which creates a defined crease above the eye, giving them a Western look. Yeh, however, had never even gone under the knife.
Unbeknownst to Yeh, the photo soon became widely circulated on the internet. “Later, people made up a story about the woman in the photo and spread it on the internet,” Yeh said. “They said her husband figured out she had lied to him about not having plastic had surgery done … [the kids] didn’t look anything like her. Then he sued her and won.”
The meme was so popular that even her family questioned her about it. “When a friend told me about this, I thought it was just rumors. Then I realized the whole world was spreading the story and in different languages,” she said. “People actually believed it and thought this had happened to me. Even my relatives and fiance’s family have asked me about it.”
Yeh went to the BBC to share her story because of the terrible impact the meme has had on her life and career. “I decided to speak out because I wanted to give myself some courage to deal with this problem,” she said. “People refuse to believe that I have never had plastic surgery. After this, I only got small roles in advertisements. Because of this, I haven’t been able to sleep well and have broken down many times crying.”
In order to recoup her losses, Yeh is suing the ad agency, J. Walter Thompson, and a cosmetic clinic that used the photo in an online ad campaign that may have led to its being spread across the globe. According to Yeh’s contract, it was supposed to be used in only one print campaign.
This article originally appeared on 07.20.17
Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.