For decades, there has been article after article regarding Millennials and their income holding them back from various milestones such as paying off student loans, homeownership, and even having children. Now, it appears that not much has changed and Gen Z is feeling the hurt in the wallet as well.

A post on Reddit is making the rounds on the Internet showcasing the budget of a Gen Z worker who is working full time and is still struggling, even though they are living with their parents. After breaking down their monthly earnings with a $16/hour wage, they calculated that after making payments for gas (including fuel for driving his parents and brother around), rent to their parents, food, car payments, and cell phone service, they only take home $96/month in savings. But that little bit of money is one car repair away from disappearing altogether.

The poster continued to share that their parents gave them six months until they had to move out, but that even if they got their raise in four months, it would only be a single dollar per hour more. They also shared that the answer to their problems isn’t “work more hours.”

Empty wallet
Take home pay is becoming less and less as expenses rise year after year. Photo credit: Canva

“I’m showing this to the older generations that say we’re lazy and shit, and I don’t want to hear anything because I’m not allowed overtime and I work 6 days a week,” they wrote.

Other posters shared their thoughts and struggles.

“How do they expect anyone to live on $16/hr when prices have doubled on almost everything?”

“Some states’ minimum wage is still $7.25.”

“Horrible people charging him $600 when he can’t even afford to save.”

“Cost of living is obnoxiously high and wages aren’t nearly high enough to balance out how much it costs to live.”

past due bill
Making bill payments gets harder each year. Photo credit: Canva

While the poster got some advice regarding finding a place closer to his job, investing in a better vehicle, different budget math, and other ways to help make ends meet, the fact remains that Gen Z is falling into the same financial burden that Millennials have long fallen into.

To put things into perspective, the national minimum wage, currently standing at $7.25/hour, was last changed in 2009, back when the oldest Gen Zers were 12 years old. While some states have raised their minimum wage, the lion’s share haven’t raised wages or their raises still wouldn’t make enough difference to help their residents make a living.

Here are some examples using the Massachusetts Institute of Technology (MIT) living wage calculator. Iowa, which has the national limit for minimum wage at $7.25/hour, would require a single person with no kids to make $20.89/hour as a livable wage. Even if you lived in Washington, D.C. which has the highest minimum wage at $17.50/hour, it would require a single person with no kids $25.98 to make ends meet. It should be stressed that those are for folks that live alone without kids, as the cost of living would be even greater should you and your partner have children.

It should also be noted and stressed that the minimum wage was established to help adult workers obtain “purchasing power” for the overall economy, not as a “starter wage” for teenagers and others who are just entering the work force. Its intention was to protect all workers from exploitation from their employers. As the Reddit poster and MIT shows, even $16/hour doesn’t provide much for the modern worker.

As Millennials and Gen Z get older, solidarity will hopefully form and bring about change that will benefit both generations through collective action, changes in economic policy, and life overall.

This article originally appeared in March.

  • What a roommate can save you in 100 US cities: 2026 study
    Two persons petting a cat while unpacking boxes in their new room.

    Jaclyn DeJohn, CFP for SmartAsset

    What a roommate can save you in 100 US cities: 2026 study

    New college grads, transplants from other cities, and others might find myriad advantages in including a roommate in their housing plan — one of those being cost savings. Particularly in high cost-of-living areas, an extra cushion in the budget could make a big difference in discretionary spending, paying off debt, or investing for the future. Across large U.S. cities, splitting a two-bedroom apartment with a roommate versus living alone in a one-bedroom apartment could save the average renter about $541 per month, or nearly $6,500 per year. In many cities, the average savings climb much higher.

    With this in mind, SmartAsset ranked 100 of the largest U.S. cities based on the percentage of monthly rent saved by sharing an apartment with a roommate.

    Key Findings

    • Adding a roommate gets you the best value in Cleveland, Ohio. Splitting a two-bedroom with another person saves you nearly 48% compared to renting a one-bedroom alone. The average cost of one-bedroom rent in Cleveland currently sits at $1,150, nearly identical to the average two-bedroom rent of $1,200.
    • The average rent for a two-bedroom apartment is only $900 in this city. Shreveport, Louisiana, has the lowest two-bedroom rent out of 100 large cities. With an average one-bedroom price of $790, it ranks 10th overall with a savings of 43% with a roommate, or $340 rent savings per person per month.
    • In NYC, a roommate saves you $1,730 per month. The average one-bedroom rent in New York City is $4,380, while two roommates could split the average $5,300 two-bedroom rent for $2,650 each. Neighboring Jersey City, New Jersey has the second-highest raw monthly dollars saved with a roommate at $1,490 — or 46.7% savings over living alone.
    • A roommate saves you the least in the cities. Relative to local housing costs, sharing your space is least cost effective in Scottsdale, Arizona, where splitting a two-bedroom nets you a 26.0% discount, or a $440 monthly discount. Seattle (28.2% savings; $550 per month) and El Paso, Texas (29.4% savings; $250 per month), also are most budget-friendly to singletons.
    A table ranking U.S. cities based on the saving benefits of having a roommate.

    Top 10 Cities With the Most Savings With a Roommate

    Cities are ranked based on the percent saved in rent between splitting the average two-bedroom apartment with a roommate and living in a one-bedroom apartment alone.

    1. Cleveland, OH
    • Percent savings with a roommate: 47.83%
    • Monthly rent savings with a roommate: $550
    • One-bedroom rent: $1,150
    • Two-bedroom rent: $1,200
    1. Baton Rouge, LA
    • Percent savings with a roommate: 46.88%
    • Monthly rent savings with a roommate: $450
    • One-bedroom rent: $960
    • Two-bedroom rent: $1,020
    1. Jersey City, NJ
    • Percent savings with a roommate: 46.71%
    • Monthly rent savings with a roommate: $1,490
    • One-bedroom rent: $3,190
    • Two-bedroom rent: $3,400
    1. Memphis, TN
    • Percent savings with a roommate: 46.24%
    • Monthly rent savings with a roommate: $430
    • One-bedroom rent: $930
    • Two-bedroom rent: $1,000
    1. Boise, ID
    • Percent savings with a roommate: 45.49%
    • Monthly rent savings with a roommate: $605
    • One-bedroom rent: $1,330
    • Two-bedroom rent: $1,450
    1. Augusta, GA
    • Percent savings with a roommate: 45.00%
    • Monthly rent savings with a roommate: $450
    • One-bedroom rent: $1,000
    • Two-bedroom rent: $1,100
    1. New Haven, CT
    • Percent savings with a roommate: 44.89%
    • Monthly rent savings with a roommate: $835
    • One-bedroom rent: $1,860
    • Two-bedroom rent: $2,050
    1. Chattanooga, TN
    • Percent savings with a roommate: 44.44%
    • Monthly rent savings with a roommate: $520
    • One-bedroom rent: $1,170
    • Two-bedroom rent: $1,300
    1. Virginia Beach, VA
    • Percent savings with a roommate: 43.94%
    • Monthly rent savings with a roommate: $725
    • One-bedroom rent: $1,650
    • Two-bedroom rent: $1,850
    1. Shreveport, LA
    • Percent savings with a roommate: 43.04%
    • Monthly rent savings with a roommate: $340
    • One-bedroom rent: $790
    • Two-bedroom rent: $900

    Top 10 Cities Where It’s Most Cost Effective to Live Alone

    Cities are ranked based on the percent saved in rent between splitting the average two-bedroom apartment with a roommate and living in a one-bedroom apartment alone.

    1. Scottsdale, AZ
    • Percent savings with a roommate: 26.04%
    • Monthly rent savings with a roommate: $440
    • One-bedroom rent: $1,690
    • Two-bedroom rent: $2,500
    1. Seattle, WA
    • Percent savings with a roommate: 28.21%
    • Monthly rent savings with a roommate: $550
    • One-bedroom rent: $1,950
    • Two-bedroom rent: $2,800
    1. El Paso, TX
    • Percent savings with a roommate: 29.41%
    • Monthly rent savings with a roommate: $250
    • One-bedroom rent: $850
    • Two-bedroom rent: $1,200
    1. Albuquerque, NM
    • Percent savings with a roommate: 29.47%
    • Monthly rent savings with a roommate: $280
    • One-bedroom rent: $950
    • Two-bedroom rent: $1,340
    1. Denver, CO
    • Percent savings with a roommate: 29.69%
    • Monthly rent savings with a roommate: $475
    • One-bedroom rent: $1,600
    • Two-bedroom rent: $2,250
    1. St Louis, MO
    • Percent savings with a roommate: 30.11%
    • Monthly rent savings with a roommate: $280
    • One-bedroom rent: $930
    • Two-bedroom rent: $1,300
    1. Dallas, TX
    • Percent savings with a roommate: 30.28%
    • Monthly rent savings with a roommate: $430
    • One-bedroom rent: $1,420
    • Two-bedroom rent: $1,980
    1. San Francisco, CA
    • Percent savings with a roommate: 30.47%
    • Monthly rent savings with a roommate: $1,155
    • One-bedroom rent: $3,790
    • Two-bedroom rent: $5,270
    1. Fort Lauderdale, FL
    • Percent savings with a roommate: 30.85%
    • Monthly rent savings with a roommate: $580
    • One-bedroom rent: $1,880
    • Two-bedroom rent: $2,600
    1. St Petersburg, FL
    • Percent savings with a roommate: 31.33%
    • Monthly rent savings with a roommate: $470
    • One-bedroom rent: $1,500
    • Two-bedroom rent: $2,060

    Data and Methodology

    This study examined data from 100 U.S. cities, comparing the average rents for one-bedroom and two-bedroom apartments between March 2025 and March 2026 based on data from Zumper. Specifically, the cost of a one-bedroom was compared with half the cost of a two-bedroom for each city, assuming each roommate pays equal rent.

    This story was produced by SmartAsset and reviewed and distributed by Stacker.

  • Who shops at farmers markets in the US?
    Photo credit: Jason Ardan/The Citizens' Voice via Getty ImagesCustomers browse the fresh produce at a Wilkes-Barre, Pa., farmers market in June 2025.
    ,

    Who shops at farmers markets in the US?

    Six groups explain who shows up and why.

    People who shop at the more than 8,700 farmers markets operating in the U.S. either year-round or seasonally generally fall into six distinct groups. Three of them are more interested in farmers markets than the others. I study local food systems as a strategic communications scholar, and that’s the main takeaway from a study that I conducted with several colleagues.

    As we explained in the March 2026 edition of British Food Journal, people who fall into those groups have different levels of interest in farmers markets but also have some things in common. Most people who shop at them are motivated to go because they want healthy, fresh food, they support local farmers and they think going to the farmers market is fun.

    This is not a niche activity. An earlier study I worked on found that 81% of U.S. adults said that they shop at a farmers market at least once a year.

    For both studies, we pulled survey data from a nationally representative sample of 5,141 U.S. consumers that was conducted Aug. 2-11, 2023. It had a margin of error of plus or minus 1.8 percentage points.

    Researchers define farmers markets and local food in different ways. So we asked respondents to simply think of farmers markets as places where they can buy food directly from more than one vendor and where all or most of the items are locally grown, raised or made. We defined local food as being grown in their state or 250 miles or less from their homes.

    Highly engaged, health-focused and emerging interest

    We determined that about 18% of those surveyed are “highly engaged” farmers market shoppers. They care a lot about food and enjoy buying, preparing and eating fresh food. They are excited about many aspects of farmers markets, which are places where this group shops for a variety of reasons, such as supporting local farmers, buying nutritious, delicious food and connecting with community.

    Nearly 65% of these shoppers were women. This group was the most diverse, with 27% of respondents identifying as Hispanic, 20% Black and 4% multiracial. They also had significantly lower average annual household incomes than other groups, averaging US$40,000-$50,000.

    We found that another 18% of the people surveyed were “health-focused.” Like the highly engaged shoppers, they make buying and eating healthy food a high priority. However, this group doesn’t enjoy cooking as much. The health-focused group tends to avoid genetically modified foods, as well as convenient options like takeout food, frozen dinners and microwave-ready meals.

    About 58% of them were women and their average age was 57, making them the oldest of the groups. Roughly 70% of the health-focused group was white, making it less diverse than the highly engaged group but more diverse than some of the other groups.

    Finally, about 19% of the respondents were what we called “emerging interest” farmers market shoppers. They value convenience and learning about food. This group was the most likely to see going to the farmers market as a fun activity.

    Emerging interest shoppers were nearly evenly split by gender, with 52% women. Their average age was 44 years old, making them the youngest of the groups.

    People buy vegetables from a farmers market vendor
    It’s not always a love of radishes that draws shoppers to these stalls. Lev Radin/Pacific Press/LightRocket via Getty Images

    Convenience, practicality and happenstance

    We also identified three groups of consumers who were less interested in farmers markets than the highly engaged, health-focused and emerging interest shoppers, even if some of them do occasionally shop at the markets anyway.

    About 16% of farmers market shoppers are people we identified as “convenience” shoppers. They are more likely to eat frozen dinners and buy takeout. They rarely cook meals from scratch using produce and other fresh ingredients.

    About 43% of them say they never or rarely shop at a farmers market. Around 59% of them are men and 37% are people of color.

    A vendor sells prepared foods at a market stall.
    Tashana Small sells mac and cheese ‘cupcakes’ topped with pulled pork, Buffalo chicken tenders and Cajun shrimp at a farmers market on Long Island in 2023. Erica Marcus/Newsday RM via Getty Images

    Roughly 17% of these shoppers fall into a “practical” category. They methodically plan their grocery shopping and are among the least interested in farmers markets, with more than half saying that they either rarely or never shop at them.

    Practical consumers were close to evenly split by gender; 53% were women. Their income tended to be the highest of the groups, typically in the $60,000-$75,000 range.

    We called the 12% of the shoppers in the final group we surveyed “uninvolved.” This group showed very little interest in farmers markets or any other food-related activities. About 3 in 4 rarely or never go to farmers markets. Nearly 70% of uninvolved farmers market shoppers were men and 76% were white.

    When someone in the uninvolved group goes to a farmers market, they may be going out of happenstance or because someone in their life wants them to go – not due to any personal interest.

    If you forget, you’ll miss it

    We believe this information could help farmers markets better serve their customers and perhaps attract more shoppers.

    People can, of course, go to farmers markets for more than one reason, and not everybody fits neatly into one of these categories. And everyone we surveyed had something in common: Forgetting to go was the biggest reason shoppers of all kinds didn’t make a trip to the farmers market in a given week.

    This article originally appeared on The Conversation. You can read it here.

  • The salary you need to live comfortably in 100 US cities
    A view of the San Antonio River walkway in San Antonio, Texas.
    ,

    The salary you need to live comfortably in 100 US cities

    Big-city comfort comes with a six-figure price tag.

    Jaclyn DeJohn, CFP for SmartAsset

    To truly understand the context of a household’s income, it must be compared to local costs and long-term goals, which both may fluctuate over time. For most people, the same pillars will make up the biggest nonnegotiables in their budget. These include basic necessities like housing, groceries, utilities, and transportation, and likely some discretionary spending on hobbies, activities, and other enrichment. In an attempt to secure this lifestyle for the future, many households aim to save some of their income for emergencies, investments, retirement, education, and other long-term goals. A common budgeting technique that encapsulates these three pillars is called the 50/30/20 rule: 50% of your post-tax income goes to needs, 30% to your wants, and 20% gets set aside for the future.

    With this in mind, SmartAsset assessed the salary needed to reach this 50/30/20 ideal — designated as a comfortable salary — based on the local costs in 100 of the largest U.S. cities.

    Key Findings

    • A single adult needs to earn $150,000 to live comfortably in these places. New York has the highest individual salary needed to live comfortably at $158,954. San Jose, California, follows closely at $158,080. Orange County cities Irvine, Anaheim, and Santa Ana require an estimated $151,965 in income for a single adult.
    • These cities have the lowest salary needed to live comfortably. San Antonio has the lowest salary threshold for both single adults and families of four at $83,242 and $192,608, respectively. New Orleans has the second-lowest salary needed for a single adult to live comfortably at $84,406, followed by Memphis, Tennessee, at $86,320.
    • The Bay Area is the most expensive place for a family to live comfortably. Bay Area cities make up the top four of the five places with the highest salary needed for a family of four to live comfortably. Incomes across two parents are projected at $407,597 in San Francisco, $402,771 in San Jose, and $371,488 in both Fremont and Oakland. Boston rounds out the top five at $368,742.
    • Families in these Texas cities are closest to a comfortable salary. In Frisco, the median household earns $145,444 — substantially higher than the national median of $83,730. This figure also accounts for 63.1% of the $230,464 income a family of four in Frisco needs to live comfortably. In McKinney, the $124,177 median household income accounts for 53.9% of the $230,464 needed.
    Table listing the top cities by the lowest annual salary needed for a single adult to live in sustainable comfort using the 50/30/20 budgeting rule.

    10 Cities With the Highest Salary Needed to Live Comfortably

    1. New York, New York

    • Salary needed for a single adult: $158,954
    • Salary needed for a working family of four: $337,875
    • Median household income: $81,228

    2. San Jose, California

    • Salary needed for a single adult: $158,080
    • Salary needed for a working family of four: $402,771
    • Median household income: $148,226

    3. (tie) Irvine, California

    • Salary needed for a single adult: $151,965
    • Salary needed for a working family of four: $327,226
    • Median household income: $145,731

    3. (tie) Anaheim, California

    • Salary needed for a single adult: $151,965
    • Salary needed for a working family of four: $327,226
    • Median household income: $101,145

    3. (tie) Santa Ana, California

    • Salary needed for a single adult: $151,965
    • Salary needed for a working family of four: $327,226
    • Median household income: $95,118

    6. Boston, Massachusetts

    • Salary needed for a single adult: $139,776
    • Salary needed for a working family of four: $368,742
    • Median household income: $97,791

    7. (tie) San Diego, California

    • Salary needed for a single adult: $136,781
    • Salary needed for a working family of four: $312,915
    • Median household income: $111,032

    7. (tie) Chula Vista, California

    • Salary needed for a single adult: $136,781
    • Salary needed for a working family of four: $312,915
    • Median household income: $105,101

    9. San Francisco, California

    • Salary needed for a single adult: $134,950
    • Salary needed for a working family of four: $407,597
    • Median household income: $139,801

    10. (tie) Fremont, California

    • Salary needed for a single adult: $134,410
    • Salary needed for a working family of four: $371,488
    • Median household income: $175,816

    10. (tie) Oakland, California

    • Salary needed for a single adult: $134,410
    • Salary needed for a working family of four: $371,488
    • Median household income: $102,235

    10 Cities With the Lowest Salary Needed to Live Comfortably

    1. San Antonio, Texas
    • Salary needed for a single adult: $83,242
    • Salary needed for a working family of four: $192,608
    • Median household income: $66,176
    1. New Orleans, Louisiana
    • Salary needed for a single adult: $84,406
    • Salary needed for a working family of four: $197,766
    • Median household income: $58,821
    1. Memphis, Tennessee
    • Salary needed for a single adult: $86,320
    • Salary needed for a working family of four: $193,939
    • Median household income: $52,679
    1. Oklahoma City, Oklahoma
    • Salary needed for a single adult: $86,861
    • Salary needed for a working family of four: $213,325
    • Median household income: $70,040
    1. Baltimore, Maryland
    • Salary needed for a single adult: $87,485
    • Salary needed for a working family of four: $224,224
    • Median household income: $64,778
    1. Louisville, Kentucky
    • Salary needed for a single adult: $88,234
    • Salary needed for a working family of four: $212,742
    • Median household income: $67,251
    1. Tulsa, Oklahoma
    • Salary needed for a single adult: $88,317
    • Salary needed for a working family of four: $215,238
    • Median household income: $60,930
    1. Winston-Salem, North Carolina
    • Salary needed for a single adult: $88,442
    • Salary needed for a working family of four: $205,421
    • Median household income: $57,758
    1. Tucson, Arizona
    • Salary needed for a single adult: $88,899
    • Salary needed for a working family of four: $218,400
    • Median household income: $60,483
    1. Fort Wayne, Indiana
    • Salary needed for a single adult: $88,982
    • Salary needed for a working family of four: $233,126
    • Median household income: $61,436

    Data and Methodology

    SmartAsset used MIT Living Wage Calculator data to gather the basic cost of living for an individual with no children and for two working adults with two children. Data includes the cost of necessities, including housing, food, transportation, and income taxes. It was last updated to reflect the most recent data available on Feb. 15, 2026.

    Applying these costs to the 50/30/20 budget for 100 of the largest U.S. cities, MIT’s living wage is assumed to cover needs (i.e., 50% of one’s budget). From there, the total annual wage was extrapolated for individuals and families to spend 30% of the total on wants and 20% on savings or debt payments. Median household income data for cities comes from the U.S. Census Bureau’s 1 Year American Community Survey for 2024.

    This story was produced by SmartAsset and reviewed and distributed by Stacker.

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