Study Finds That Legal Weed Is Great For The Fast Food Industry

But where do stoners love to eat the most?

So far, the U.S.’s great legal marijuana experiment has been a hit. In 2016, the state of Colorado brought in an additional $200 million in tax revenue from the plant, and thousands of new jobs have been created since legalization began in 2012. In 2016, legal pot smoking was up 30% in the U.S., with sales reaching $6.7 billion.

While potheads in legal states are smiling ear to ear, businessmen in the fast food industry also have a big reason to smile: Weed is great for business.

A recent study by Green Market Report and Consumer Research Around Cannabis found that 43% of legal tokers had purchased food at a McDonald’s in the previous four weeks, 10% above the market average. While only 18% ate at Taco Bell within the same four-week span, legal cannabis users visited it 43% more often than the general population. Wendy’s (17% above market) and Burger King (19% above market) are also popular among legal stoners while Subway (10% below market) is a lot less appetizing. But seriously, who craves a turkey sandwich after a huge b-load?

Image by Weed Streetwear/Flickr.

Although legal stoners visit McDonald’s more frequently than those who deny themselves the reefer, its popularity is mostly due to the company’s sheer volume of restaurants. “McDonald’s wins by virtue of the sheer number of locations – by default really,” said Jeff Stein, vice president of Consumer Research Around Cannabis. “Those competitors which better understanding cannabis users and their consumer habits can certainly close the gap by integrating what they learn through their marketing efforts.”

Why do stoners love fast food so much? According to Smithsonian, the active ingredient in marijuana, THC, affects appetites in three different ways. It fits into receptors in the brain’s olfactory bulb, heightening our sense of taste and smell. Pot also increases the release of dopamine which makes eating more pleasurable while interacting with receptors in the hypothalamus to release hormone-stimulating hormones. That’s probably why a Doritos Locos taco doesn’t sound like the most appetizing thing on the planet until the ganja gets passed around and it sounds like mana from heaven.

via David Leavitt / Twitter

Anyone who has ever worked in retail knows that the worst thing about the job, right after the pay, are the unreasonable cheapskates who "want to talk to your manager" to get some money off an item.

They think that throwing a tantrum will save them a few bucks and don't care if they completely embarrass themselves in the process. Sometimes that involves belittling the poor employee who's just trying to get through their day with an ounce of dignity.

Twitter is rallying around a gal named Tori who works at a Target in Massachusetts after she was tweet-shamed by irate chapekate, journalist, and Twitter troll, David Leavitt.

Keep Reading

Childbirth is the number one reason American women visit the hospital, and it ain't cheap. In fact, it's getting more and more expensive. A new study published in Health Affairs found that the cost of having a baby with employer-sponsored health insurance increased by almost 50% in the past seven years.

The study evaluated "trends in cost-sharing for maternity care for women with employer-based health insurance plans, before and after the Affordable Care Act," which was signed into law in 2010. The study looked at over 657,061 women enrolled in large employer-sponsored health insurance plans who delivered babies between 2008 and 2015, as these plans tend to cover more than plans purchased by small businesses or individuals.

Keep Reading

A meteorite crashed into Earth nearly 800,000 years ago. The meteor was 1.2 miles wide, and the impact was so big, it covered 10% of the planet with debris. However, scientists haven't been able to find the impact site for over a century. That is, until now. A study published in the Proceedings of the National Academy of Sciences journal believes the crash site has been located.

Tektites, which are essentially rocks that have been liquefied from the heat of the impact and then cooled to form glass, help scientists spot the original impact site of a meteor. Upon impact, melted material is thrown into the atmosphere, then falls back to the ground. Even if the original crater has disappeared due to erosion or is hidden by a shift in tectonic plates, tektites give the spot away. Tektites between 750,000 to 35.5 million years old have been found in every continent except Antarctica.

Keep Reading