Back in 2015, the NBA and Nike signed a massive $1 billion eight-year partnership that went into effect at the beginning of this season. As part of the deal, Nike is now the the official uniform/apparel provider for the league, and the first brand to have its logo appear on all NBA jerseys.
Nike already has endorsement deals with the league’s biggest stars, including: LeBron James, Kevin Durant, Kobe Bryant, Kyrie Irving, and Russell Westbrook. But two big-name players want nothing to do with the swoosh symbol near their shoes.
Golden State Warriors guard and two-time NBA MVP Steph Curry has a contract with Under Armour, so he folds the top of his socks over to hide the Nike logo.
Following up on my deep dive on NBA #socks: Is Steph Curry rolling down his #socks to hide the Nike swoosh???? #socks pic.twitter.com/SvPEF1WSok
— Jorge Castillo (@jorgecastillo) October 31, 2017
Houston Rockets’ guard and five-time all-star James Harden is sponsored by Adidas, so he cuts the logo off his socks altogether.
Harden cut the swoosh off his socks lol pic.twitter.com/9cdTVppS9s
— (@daddydoug23) November 2, 2017
According to Business Insider, there’s no rule in place to prevent an NBA player from rolling down their socks, so Curry won’t face any punishment from the league office. But Harden has been cutting his socks, so he may not be protected by the same rules.
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Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.