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One Man's Tour Of Cheesecake Factory's 'Postmodern Design Hellscape'

The restaurant’s decor resembles a spastic, multigenre interior design fever dream.

The Cheesecake Factory has never been known for its subtle approach to casual dining. First and foremost, it’s called “The Cheesecake Factory.” Second, their tome-like menu consists of bloated offerings that would serve as several days’ worth of meals were one guided purely by caloric intake recommendations.

However, putting aside their food, The Cheesecake Factory also more quietly exists as one of the more ridiculous takes on restaurant design the world has ever seen. Max Kreiger, a Cleveland-based game developer, walks the world through the senseless, anarchic, and baroque approach to design the chain has managed to leverage to great financial ends.


In the next tweets, Kreiger offers an interesting, if not fully-developed, theory that The Cheesecake Factory aims to disorient its diners. It may not be apparent to customers at the time, but in hindsight, it’s difficult to argue that such a volatile composition of design aesthetics, cuisines, and even menus would be accidental.

Lest you think that Krieger’s observations are a biased hit piece on the easily-targeted chain, he concedes that the food, in spite of the breadth of offerings, is pretty good.

Is he going to end with the inevitable observation that this garish “have it all!” restaurant is a proxy for American capitalism and excess?

Of course he is.

While Krieger’s account will likely to do little to dissuade The Cheesecake Factory’s faithful patrons, it’s entirely likely that he just turned the bizarre restaurant into appointment dining for gawking hipsters and foodies who want to experience this culinary theme park ride firsthand.

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Sin City is doing something good for its less fortunate citizens as well as those who've broken the law this month. The city of Las Vegas, Nevada will drop any parking ticket fines for those who make a donation to a local food bank.

A parking ticket can cost up to $100 in Las Vegas but the whole thing can be forgiven by bringing in non-perishable food items of equal or greater value to the Parking Services Offices at 500 S. Main Street through December 16.

The program is designed to help the less fortunate during the holidays.

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For more than 20 years. Sen. Susan Collins (R-ME) has served the citizens of Maine in the U.S. Senate. For most of that time, she has enjoyed a hard-fought reputation as a moderate Republican who methodically builds bridges and consensus in an era of political polarization. To millions of political observers, she exemplified the best of post-partisan leadership, finding a "third way" through the static of ideological tribalism.

However, all of that has changed since the election of Donald Trump in 2016. Voters in Maine, particularly those who lean left, have run out of patience with Collins and her seeming refusal to stand up to Trump. That frustration peaked with the nomination of Brett Kavanaugh to the Supreme Court.

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Bernie Sanders' presidential campaign looks to be getting a huge big shot in the arm after it's faced some difficulties over the past few weeks.

Alexandria Ocasio-Cortez, a leading voice in the Democratic parties progressive, Democratic Socialist wing, is expected to endorse Sanders' campaign at the "Bernie's Back" rally in Queens, New York this Saturday.

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The U.K. is trying to reach its goal of net-zero emissions by 2050, but aviation may become the biggest source of greenhouse gas emissions in the U.K. by that same year. A new study commissioned by the Committee on Climate Change (CCC) and conducted at the Imperial College London says that in order for the U.K. to reach its target, aviation can only see a 25% increase, and they've got a very specific recommendation on how to fix it: Curb frequent flyer programs.

Currently, air travel accounts for 2% of global greenhouse gas emissions, however that number is projected to increase for several reasons. There's a growing demand for air travel, yet it's harder to decarbonize aviation. Electric cars are becoming more common. Electric planes, not so much. If things keep on going the way they are, flights in the U.K. should increase by 50%.

Nearly every airline in the world has a frequent flyer program. The programs offer perks, including free flights, if customers get a certain amount of points. According to the study, 70% of all flights from the U.K. are taken by 15% of the population, with many people taking additional (and arguably unnecessary) flights to "maintain their privileged traveler status."

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