Recent Survey Shows Millennials Have Their Priorities Straight

They’ve gone to the dogs.

Image by Alexandr Ivanov/Pixabay.

With dog memes eclipsing cat memes in popularity, it shouldn’t come as a surprise that millennials love their “fur children” with the intensity of a thousand suns. In fact, according to one recent study, this deep dog love is affecting their housing decisions. This past July, SunTrust Mortgage surveyed millennial homebuyers (aka adults between 18 and 36 years of age) and found that a third cited a better living situation for their dog as their main reason for buying a home.

Building equity and acquiring more living space were the only reasons overshadowing the urge to make life more comfortable for their dogs. What’s perhaps more interesting is that fewer millennials listed marriage and children as the main need for a home than those who had dogs as their reason — suggesting many millennials are prioritizing dogs sooner than they’re getting married and having kids. So, by the numbers, 19% said children were their main priority for buying a home, while 25% said marriage, 33% said dogs, 36% said building equity, and 66% simply wanted more space for themselves.

Dorinda Smith, the SunTrust Mortgage President and CEO, isn’t all that surprised by these findings, telling PR Newswire, “Millennials have strong bonds with their dogs, so it makes sense that their furry family members are driving home-buying decisions. For those with dogs, renting can be more expensive and a hassle; home ownership takes some of the stress off by providing a better living situation.”

With millennials who haven’t yet bought a home but want to, this trend is even higher: 42% attribute their canine friends as their main influence when it comes to finding a house. When you look beyond the tired stereotype that millennials are lazy and unmotivated, it’s easy to see how these trends evolve. Highly educated and struggling to make ends meet in a flagging economy, millennials are practical, choosing the short-term responsibility and unconditional love of dogs over the staggering expenses of babies and life-long commitments.

As a parent to one Chihuahua mutt, I can wholeheartedly agree with the other dog devotees surveyed. Being able to afford a mansion so my pup can chase a tennis ball down long, ornate hallways is currently my top priority.

via Barry Schapiro / Twitter

The phrase "stay in your lane" is usually lobbed at celebrities who talk about politics on Twitter by people who disagree with them. People in the sports world will often get a "stick to sports" when they try to have an opinion that lies outside of the field of play.

Keep Reading

The Free the Nipple movement is trying to remove the stigma on women's breasts by making it culturally acceptable and legal for women to go topless in public. But it turns out, Free the Nipple might be fighting on the wrong front and should be focusing on freeing the nipple in a place you'd never expect. Your own home.

A woman in Utah is facing criminal charges for not wearing a shirt in her house, with prosecutors arguing that women's chests are culturally considered lewd.

Keep Reading

In August, the Recording Academy hired their first female CEO, Deborah Dugan. Ten days before the Grammys, Dugan was placed on administrative leave for misconduct allegations after a female employee said Dugan was "abusive" and created a "toxic and intolerable" work environment. However, Dugan says she was actually removed from her position for complaining to human resources about sexual harassment, pay disparities, and conflicts of interest in the award show's nomination process.

Just five days before the Grammys, Dugan filed a complaint with the Equal Employment Opportunity Commission, and her claims are many. Dugan says she was paid less than former CEO Neil Portnow. In 2018, Portnow received criticism for saying women need to "step up" when only two female acts won Grammys. Portnow decided to not renew his contract shortly after. Dugan says she was also asked to hire Portnow as a consultant for $750,000 a year, which she refused to do.

Keep Reading