GOOD

Neon Moon Lingerie Is Unapologetically Feminist

“There’s no wrong way to have a body.”

Via YouTube

Recently, more and more ad campaigns have been using women with realistic measurements. Neon Moon’s latest ad takes things a step further by proudly featuring women with scars, stretch marks, and underarm hair. Neon Moon’s ad is a paradigm shift—not only does it use models who look like actual women, but it’s atypically aspirational. Most lingerie ads try to convince you that after buying their clothes you’ll look like a size-2 supermodel, but Neon Moon wants to “show off the best version of you.” Its message is unapologetic self-acceptance instead of “starve yourself” because “you’re not good enough.”


Here are some other inspirational lines from their recent ad:

“There’s no wrong way to have a body.”
“All bodies are good bodies.”
“There’s no age limit to self-love.”
“Mirrors are just glass, and you’re more than that”
“My weight doesn’t define my self-worth.”
“I’m not living up to anybody’s expectations but my own.”

Neon Moon was started in 2014 by Hayat Rachi, a feminist whose goal is to widen society’s beauty standards. “When stretch marks, body hair, cellulite, scars, freckles, and acne would usually be retouched away, Neon Moon embraces it,” she writes on the company’s website. “I designed every piece of lingerie so a person’s body creates the shape of the bra and brief, and not the other way around. Neon Moon is inspiring everyone to love the body they have.”

Want to share this article on Facebook? Just copy and paste this link:

http://good-mag.co/NeonMoon

Money

Some beauty pageants, like the Miss America competition, have done away with the swimsuit portions of the competitions, thus dipping their toes in the 21st century. Other aspects of beauty pageants remain stuck in the 1950s, and we're not even talking about the whole "judging women mostly on their looks" thing. One beauty pageant winner was disqualified for being a mom, as if you can't be beautiful after you've had a kid. Now she's trying to get the Miss World competition to update their rules.

Veronika Didusenko won the Miss Ukraine pageant in 2018. After four days, she was disqualified because pageant officials found out she was a mom to 5-year-old son Alex, and had been married. Didusenko said she had been aware of Miss World's rule barring mother from competing, but was encouraged to compete anyways by pageant organizers.

Keep Reading Show less

One mystery in our universe is a step closer to being solved. NASA's Parker Solar Probe launched last year to help scientists understand the sun. Now, it has returned its first findings. Four papers were published in the journal Nature detailing the findings of Parker's first two flybys. It's one small step for a solar probe, one giant leap for mankind.



It is astounding that we've advanced to the point where we've managed to build a probe capable of flying within 15 million miles from the surface of the sun, but here we are. Parker can withstand temperatures of up to 2,500 degrees Fahrenheit and travels at 430,000 miles per hour. It's the fastest human-made vehicle, and no other human-made object has been so close to the sun.

Keep Reading Show less
via Sportstreambest / Flickr

Since the mid '90s the phrase "God Forgives, Brothers Don't" has been part of the U.S. Military Academy at West Point's football team's lexicon.

Over the past few years, the team has taken the field flying a black skull-and-crossbones flag with an acronym for the phrase, "GFBD" on the skull's upper lip. Supporters of the team also use it on social media as #GFBD.

Keep Reading Show less
Culture